Supramere:
Brand Concept
“Influenced by the incredible power of human physiology, Supramere supports elite athletes and performance driven individuals in their missions. Whether you’re training, recovering from an injury or optimizing performance, our team is here to support your well-being and help you achieve your physical and professional goals.”
Supramere has a very unique story to tell. It was important to the client to clearly communicate the idea of the “protection” they provide as well as the “ascension” to one’s highest self their clients experience.
The idea of “Supramere” started by recognizing the integral part that a Telomere plays in protecting chromosomes — much like Supramere does with their clients. (Telomeres protect the ends of chromosomes from becoming frayed or tangled.)
With this knowledge, we broke apart the word to mean “end-part” — but with the idea of ascensionism, what if we change “telo” to “supra?”
Above-part. This was kind of beautiful. With Supramere’s focus on energy-based healing and protection, it’s a nod to the unseen, the “above” part of the human that is being held and supported. Our client also loved the fact that “meres” not only meant “part” but could also reference a body of water — further pushing our created definition to “above water.”
(Keeping your head above water.)
And here, Supramere was born.
tel·o·mere
from Greek telos ‘end’ + meros ‘part’
A telomere is a region of repetitive DNA sequences at the end of a chromosome. Telomeres protect the ends of chromosomes from becoming frayed or tangled.
supra: above
meres: a type of body of water
supra·mere
[influenced by Latin adverb supra , Sanskrit prefix pra (प्र),
Old French noun mier, and Old English noun mere]
The process of ascension to one’s most premier, excellent self
Attainment of a greater power
Growing in prominence, with respect
Quite literally, “Above Water” or “Above Part”
Notes from the Conception Stage of Supramere
Supramere:
Visual Identity
Supramere’s ideal clients are those who are incredibly disciplined, athletic, and motivated. They’re already powerful — but they know they can achieve more with the proper support.
It was important to have a straightforward, easily digestible approach to the brand identity. With clean lines, basic symbolism and calming colors, Supramere came to life.
